SEARCH ENGINE OPTIMIZATION
On Page SEO
On page SEO is the process of optimization which is in our control that is SEO is on our pages. Optimization can be done on our web pages. optimization can be conducted on website content, structure, HTML. By optimizing our website’s page elements, we can increase the chances of ranking well in search results.
Most common on-page SEO services are:–
1.Keyword Research
2.Content optimization
3.Image optimization
Off -Page SEO
Off-page SEO is the process of optimizing our own website’s popularity and authority outside of our website. It involves building links from other websites and other activities that help in increasing brand awareness.
Most common off-page SEO services are:–
1.Social Media Marketing
2.Content Marketing
3.link building
Keyword Analysis
Keyword Analysis involves targeting the keywords in SEO. It is the process of choosing best and right keywords to optimize our website. Before targeting the keywords we need to do research for understanding who is target audience and what is he is searching for .
Technical SEO
Technical SEO is important for a successful SEO campaign. It is the process of optimizing our website technical aspects to improve ranking in search engine result pages. The important technical SEO factors are optimization of websites speed and keeping our website user friendly.